Fourth Annual Corporate EVENT Awards
Five smart and successful programs receive honors in the competition, which recognizes excellence in event-marketing strategy.
Marketing Smackdown
World Wrestling Entertainment Inc. builds anticipation — and purchases — for its marquee WrestleMania pay-per-view event.
Toyota’s Word-of-Mud Marketing
Off-road enthusiasts raise the profile of Toyota’s FJ Cruiser among serious and casual mudders alike.
Mini’s Customer Caravan
To sustain brand momentum in a year without a major model rollout, Mini USA organizes a cross-country tour.
Charmin Scores a Royal Flush
No one thinks about toilet paper, right? With a luxury restroom in the heart of
Times Square, Charmin makes tissue the center of attention.
How Big Brown Rebuilt its Brand
UPS moves beyond its “package delivery” perception with a series of C-level symposia on global business and international supply-chain strategies.
| 
