Deluxe Saves Itself from Extinction
With Deluxe Corp.’s check-printing business beginning to fade, the company counters with a branded suite of events — starring an expo and a think tank — that generate new-product ideas.
Back in the High Life
With distributor relations strained and a new parent company at the helm, Miller Brewing Co. reinvents its annual distributor convention to barrel-busting results.
Crash Course
Bridgestone Firestone lends its dealer-training road show to a youth-driving academy, building knowledge and awareness among dealers and young drivers.
Square Roots
Exhibitor magazine transforms a registration wasteland into a vibrant community hub at its annual conference and expo.
Events and Customer Profitability
Connecting your events to five key customer metrics gives your executives the customer information they need, while proving events’ profit-growing power.
Four Problems, One Solution: Going Greener
Four companies with products ranging from luxury cars to headline news show that it takes more than good intentions to go Green.
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