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EXHIBITOR Magazine
December 2007 — Contents
 
 
DEPARTMENTS

Editorial
Grab a Cat by the Tail


Help!
ATA Carnets
Plus: Customer Complaints and Staffing Requirements


Ideas That Work
Up to Speed
Plus: Sip and Sniff, The Tchotchke Tchallenge,
and more


Exhibiting 101
Trash or Treasure?


Plan B
How the Grinch Stole GlobalShop



Ask Dan
Encouraging Booth Staff


Trade Show Bob
Self-Destructing Staffers


New Tools
Check out the industry's hottest new products


Archive
The Golden Age

case study
Bling's the Thing
3D Exhibits Inc. holds an interactive booth-makeover contest that attracts 60 percent more sales leads than expected.




presentations
Oral Hijinks
To keep attendees engaged and happy while waiting in line, Colgate-Palmolive Co. takes an “edutaining” approach that combines education and entertainment.


quiz
Eco-Babble
Sprechen sie Green? Test your knowledge of eco-terminology in this month’s quiz and maybe you’ll win the Nobel Prize.



research
The Art of Reconnaissance
A comprehensive guide to help you gather competitive intelligence at shows.



 photo gallery
Circular Logic
CMC Magnetics Corp. incorporates geometric shapes, tension fabric, and bright colors to help its booth run circles around the competition at the International Consumer Electronics Show.



portfolio
Cheers!
Six in-booth bars combine style and convenience, setting the scene for casual one-on-one conversations with attendees on the show floor.


promotions
Games People Play
Nine different companies hit the jackpot with casino-themed booth promotions. Generating traffic, communicating key messages, reinforcing branding, demonstrating new products and services, and increasing sales leads, these activities are worth betting on.



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Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.