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EXHIBITOR Magazine
February 2008 — Contents
 
 
DEPARTMENTS

Editorial
Do Exhibits Need Green
Certification?

Help!
Facility Tours
Plus: Motivating Staffers,
Exhibit Costs, and more

Ask Dan
Taking (back) credit for your work

Ideas That Work
Growing Green
Plus: Building Traffic, Picture
Perfect, and more

Exhibiting 101
Six Ways to Save Money on
Material Handling

Trade Show Bob
Change Your Stripes

Photo Gallery
Sky-High Design

Quiz
They Did What?


Plan B
High-Heeled Hijacker

Archive
The Mane Attraction


GLOBAL VENUES
International Exhibiting Guide
Tips, tricks, and advice to help you exhibit in Singapore, Paris, and New Delhi.



small exhibits
The Little Exhibits That Could
Five exhibitors successfully transform small budgets and booth spaces into memorable in-booth experiences.



case study
Rebel With a Cause
Bentley Systems Inc. adopts a quantity-over-quality approach, generating $4.5 million in show-related sales.



portfolio
Lounge Acts
Six stylish but strategic exhibit lounges that are irresistible landing pads for pooped prospects.




research
10 Survey-Writing Guidelines
Stumped when it comes to writing in-booth surveys? These 10 tips will tell you what to ask and how.




 case study
Scents and Sensibility
ScentAir Inc. crafts a sensory in-booth experience that increases sales leads by 400 percent.



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Trade Show History Photo Archive - A collection of images from trade shows of yesteryear.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.