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EXHIBITOR Magazine
January 2008 — Contents
 
 
DEPARTMENTS

Editorial
The Big Green Ball


Help!
Going Green
Plus: Audience-Response Systems


Ideas That Work
What the @!#%?
Plus: Raising the Bar, Map Quest, and more


Exhibiting 101
The ABCs of RFPs


Plan B
Walk the Line


Ask Dan
Becoming a Respectful Leader



New Tools
Check out the industry's hottest new products



Archive
All the World’s a Stagecoach


international
Oh, Canada
Before you pack up your exhibit gear and head to your next trade show in Canada, check out this “Eh” to “Z” primer to exhibiting in The Great White North. It’s a quick review for seasoned exhibit managers, and a must-read guide for Canadian trade show newbies.



photo gallery
Elite Retreat
EWI Worldwide uses bamboo poles, a Mother Earth-inspired color palette, and lush leather furniture to transform its booth into a calming spa-like oasis amid the buzz of activity on the show floor at EXHIBITOR2007.



tabletops
10 Tips for Tabletops
Overlooked and undervalued by the big boys of the exhibit industry, tabletop exhibits just don’t get no respect. We’ve gathered 10 tips to help you make the most of your small — but mighty — tabletop exhibit.




exhibit design
Home Improvement
Belkin International Inc. undergoes an extreme booth makeover that takes its exhibit from tired and old to inspired and bold at the 2007 International Consumer Electronics Show.




 multimedia
Caught on Camera
Seven exhibitors take their cue from reality TV and consumer-generated media to create show-stopping multimedia activities in their booths, including everything from super-imposing attendees’ heads onto dancing bodies to capturing testimonials in a high-tech confessional.



More from EXHIBITOR Magazine
Classifieds - Displays for sale, job listings.
Resource Directory - The most comprehensive source for trade show and event marketing products and services.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.