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EXHIBITOR Magazine
March 2008 — Contents
 
 
DEPARTMENTS

Editorial
AIF: The Need-to-Know Number


Help!
Space Selection


Ask Dan
BlackBerry Addiction


Ideas That Work
Trade Show Trash
Plus: Who’s Your Doggy?, Bag Swap, and more



Exhibiting 101
The 12 Dumbest Things to do With Giveaways


Quiz
AV Enlightenment

Plan B
Swept Away

New Tools
Check out the industry’s hottest new products

Archive
Temperance, Temperance


ALL-STAR AWARDS
EXHIBITOR Magazine’s 10th Annual All-Star Awards
Honoring the individual accomplishments of trade show exhibit managers.



PRODUCT LAUNCH
Foot Traffic
Hotflops creator Linda Spann puts her best foot forward and develops a trade show promotion that nets $100,000 worth of orders at the 2007 Campus Marketing Expo.


MANAGEMENT
The Five-Point Tune Up
Kristen Bostedo-Conway goes back to basics and overhauls her trade show marketing plan — saving $142,000 in the process.



COST CUTTING
Moving Mountains
3M Canada’s Cathie Hastings applies a do-it-yourself approach to her exhibiting program and cuts average per-show costs by 90 percent.



PROMOTION
Monster Takes Las Vegas
Armed with only half her budget, Monster’s Kerry Talbot uses strategic giveaways to generate a 20-percent increase in leads at the 2007 Society of Human Resource Management Annual Conference & Exhibition.



portfolio
Counter Intelligence
Six examples of interesting, eye-catching reception desks that use creative shapes, colors, and materials to speak volumes about their respective brands.






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Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.