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EXHIBITOR Magazine
November 2007 — Contents
 
 
DEPARTMENTS

Editorial
An Inconvenient Booth


Help!
International Exhibiting
Plus: Lead-Generation Terms


Ideas That Work
Cool Tunes
Plus: If You Build It, Tower Tactic, and more



Exhibiting 101
Six Steps to Storage Savings


Ask Dan
Enforcing Team Deadlines


New Tools
Check out the industry's hottest new products

Plan B
The Understudy Exhibit


Archive
One for the Road

budgeting
Budget Basics

When you need numbers, we’ve got you covered with the formulas and statistics to help estimate costs in under 20 minutes.




photo gallery
Calm, Cool, & Collected
To create a calming oasis on the show floor, Exhibitgroup/Giltspur abandons in-booth distractions in favor of spa-like space.



product display
Truck Stop
Plaisted Cos. enlists a fleet of Tonka dump trucks to showcase its products and deliver its marketing message to attendees at the 2006 Minnesota Green Expo, doubling sales leads and increasing booth traffic.




technology
Weird Science
From transparent concrete to disposable video, we collected 11 of the coolest high-tech tools that will revolutionize the way you exhibit.




 case study
Battle of the Bolts
Interlake Material Handling Inc. fabricates an in-booth challenge that pits attendees against one another, demonstrating its new product, increasing booth traffic, and exceeding lead-generation goals by 70 percent.




 quiz
Conventional Wisdom
Where in the world is the Queen Sirikit National Convention Center? Test your knowledge of international convention centers in this month's quiz.




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