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Budget Basics
When you need industry stats, averages, and budgeting strategies, turn to this handy article, filled with everything you need to create a ballpark budget in less than 30 minutes. |
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Rental Report
During the last 15 years, a quiet revolution has transformed the exhibit-rental industry. Learn how these recent changes have convinced some companies to rent rather than buy -- and find out whether you should make the switch yourself. |
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How To Write a Trade Show Annual Report
Xerox Corp.'s Joshua Stevens explains how investing a few hours of time to compile a trade show annual report can bring you recognition, improve your program, generate corporate buy-in, and even raise your salary. |
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Right on Time
Creating and maintaining a trade show timeline can help you navigate the pre-show planning process without missing valuable discount deadlines. |
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Pay to Play
Secure Computing Corp.'s Karen Carey charges partners to staff her booth, supplementing her budget, doubling leads, and sending return on investment through the roof. |
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All-Star Awards – Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts. |
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Something Doesn't Add Up
How to audit your invoices and avoid overpaying. |
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Ballpark Budgeting
Here are the stats and formulas you need to pull a budget out of thin air. |
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Zero to $200,000 in Seven Steps
How I lost my trade show budget, developed an internal marketing plan, and convinced 12 business units to contribute a total of $200,000 to fund my trade show program. |
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How to Select a Vendor in Three Simple Steps
Pam Silver, CTSM, creates an objective vendor-selection system to choose a new, single vendor for Rockwell Collins' trade show program. |
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How to Write a Post-Show Report
A trade show isn't over until you evaluate your success and compile a comprehensive report. Here are nine sections to include. |
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Are You Covered?
How to make sure your exhibit is insured – before it gets lost or damaged. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge – without breaking the bank. |
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Trade Secrets
How four exhibit managers used their bartering skills to stretch their budgets, enhance their exhibits, and market their products. |
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How to Create a Trade Show Timeline
A timeline that tracks show details can help you prioritize your workload, meet your deadlines, and keep your sanity. |
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The Numbers Game
How to plan an accurate trade show budget that will impress management and provide security for your trade show program – and your job. |
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The Cost of Cancellation
Tekelec's Noreen Jurek creates an impact statement to help upper management decide whether or not to cancel a show. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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How to Write a Trade-Show Annual Report
Xerox's Joshua Stevens explains how investing four hours of time to compile a trade-show annual report can bring you recognition, get corporate buy-in, and even raise your salary. |
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Secrets of a Trade Show Tightwad
Michael Williams of Synchrologic reveals how to exhibit for free. |
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Making the Cut
What you can cut from your trade show budget, and rules of thumb for what you should keep. |
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Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine |
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Old Booth vs. New Booth
A cost-savings grid can help convince management to open the funding gates. |
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How to Cut Costs Without Drawing Blood
Two ways to slash exhibiting expenses: a) Close eyes, swing ax b) Read this story. |
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30-Second Budgeting
Five quick-and-dirty ways to estimate the cost of your next show. |
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Budgeting Rules of Thumb
An exhibitor's guide to what things cost. |
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Exhibiting on the Cheap
You don't always have to spend an arm and a leg to tell your story. Three penny-pinchers explain how to keep the wheels turning in tough times. |
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Where Budgets Stand
Exhibitor's new reader survey confirms that belt-tightening is a reality in the trade show industry. But respondents seem to be doing more with less. |
