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Self-Destructing Staffers
Keep your staffers from self destructing on the show floor by capitalizing on their strengths and avoiding their weaknesses altogether. |
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Candy's Curriculum
Seven topics to cover during your next pre-show training meeting. |
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Don't Have a Cow
When it comes to your exhibit, communication is key. If you want your staffers to execute your vision, they need to know the hows and whys behind it. |
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Face-Time Redesign
Matt Hassett implements a four-part plan to increase staff-interaction rate at Globalcomm 2006 — and doubles sales leads in the process. |
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10 Tips to a Tighter Bottom Line
Slim isn't 'in' just in Hollywood. Trade show managers are looking for ways to trim their budgets, dump the red ink, and keep the numbers looking good in basic black. |
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Ten Things I Wish I'd Known
A veteran's guide to avoiding exhibiting potholes. |
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All-Star Awards – Follow the Lead… Fast
Brad Barnes of G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time to seconds. |
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Exhibit Orientation
If your booth staff asks, ''what are we doing here?'', you missed the warm-up. |
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Seven Sneaky Ways Exhibit Staff Sabotages Your Booth
Everyone knows exhibit staff shouldn't talk on cell phones or read the newspaper in the booth. But there are several rarely discussed indiscretions that may be toxic to your customer relationships. |
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9 Simple Fixes 10 Times the Sales
Paul Fazio was about to give up on trade shows as a marketing tool. Then he met research consultant Martin Smith. Together they doubled leads, and generated $4 million. |
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Trade Show Safety and Security
Tips for keeping you, your staff, and your company's property safe and secure at your next trade show. |
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Has Anyone Seen My Staff?
Unable to keep tabs on its 100 booth staffers, Hafele America Co. implements an electronic staff-tracking system that boosts leads and enhances customer service. |
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Pfizer's Booth-Staffing Prescription
An effective booth staff correlates directly to exhibiting success. The trick is patching together a crackerjack team of the best people you can find and then never letting them out of your sight. |
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Booth-Staff Logistics
Managing details such as badges and housing for your booth staff can be frustrating and time-consuming. Here's a logistics plan to help you avoid last-minute stress. |
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How to Write a Post-Show Report
A trade show isn't over until you evaluate your success and compile a comprehensive report. Here are nine sections to include. |
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The Seven Reasons Salespeople Hate to Staff Your Booth
And seven show-tested solutions to help you resolve their issues and achieve a successful exhibit. |
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How to Train Exhibit Staff
Ten topics to cover in your pre-show meeting |
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How to Compile a Trade Show Bible
Your most valuable resources on the show floor can be organized into one must-have binder. |
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Learn to Talk to Anyone in 10 Minutes or Less
Best-selling author Susan RoAne offers a crash course in networking, designed to turn wallflowers into super schmoozers. |
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Barenaked Ladies
...and Nine Other Ways to Show Your Booth Staff You Value Them |
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Fix It Now!
Doug McLean's three-step system for Mid-Course Corrections. |
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The Booth Staffing Solution
How to turn your skeptics, grumps, and slackers into a top team. |
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Virtual Pre-Show Training
Those cool computer renderings of your new exhibit aren't just design aids anymore. Stick 'em on the Web, and you've got a great tool for staff training before the show. |
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To Temp or Not To Temp?
Is temporary staffing right for you? Here's how to make the call. |
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Web-Based Staff Training
Use the Web to train geographically dispersed staffers. |
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Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships. |
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O Captain! My Captain!
Overworked? Appoint a booth captain. Here's the whats, whys and hows. |
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Three Solutions for Staff Training Dilemmas
Three innovative exhibit professionals turn mundane staffing prep into productive sessions. |
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Keep it Short
…And other secrets to effective interoffice communications. |
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Speak. Listen. Learn. Sell.
Use these proven communication tools to make sales on the show floor. |
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Four Trade Show Myths Dispelled
Focus on the facts to keep your trade show program rooted on solid ground. |
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Preparing Your Staff for Space Invaders
Train your staff how to work your exhibit configuration so they don’t feel like they’re exhibiting on another planet. |
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Staff Training From Scratch
Learn the step-by-step secrets of John Verrico's staff training program |
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Think Big
How four exhibit managers solve the challenges of their large programs. |
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Avoiding the Terrible Toos
Sometimes, there’s just too much going on in the exhibit. Here’s how to recognize the problem. |
