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Budget Basics
When you need industry stats, averages, and budgeting strategies, turn to this handy article, filled with everything you need to create a ballpark budget in less than 30 minutes. |
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Shipping's Seven Deadly Sins
When it comes to transportation, what you don't know can kill your program. Eight transportation experts provide seven deadly mistakes that'll turn even the best exhibit program into hell on earth. |
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Breaking the Rules
Tips and techniques to help you break show regulations without getting caught. |
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Rental Report
During the last 15 years, a quiet revolution has transformed the exhibit-rental industry. Learn how these recent changes have convinced some companies to rent rather than buy -- and find out whether you should make the switch yourself. |
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Mission Impossible?
From selecting a new vendor to letting one go, the following tips will help you accomplish your trade show mission by maximizing your vendor relationships. |
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Pack Mentality
Four Exhibitors Harness the Power of Partnerships |
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Navigating Space Selection
An industry veteran's guide to selecting your company's next booth space. |
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Six Simple Snips for Significant Savings
When a corporate takeover lopped 60 percent off Jason Raddenbach's exhibiting budget, he didn't cut and run he cut costs by $150,000. |
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How To Write a Trade Show Annual Report
Xerox Corp.'s Joshua Stevens explains how investing a few hours of time to compile a trade show annual report can bring you recognition, improve your program, generate corporate buy-in, and even raise your salary. |
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Don't Have a Cow
When it comes to your exhibit, communication is key. If you want your staffers to execute your vision, they need to know the hows and whys behind it. |
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International Exhibiting Guide
Learn the ins and outs of exhibiting in Mexico City, Mexico; Dubai, United Arab Emirates; and Shanghai, China. |
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Right on Time
Creating and maintaining a trade show timeline can help you navigate the pre-show planning process without missing valuable discount deadlines. |
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Like a Good Neighbor
With a little planning and cooperation, neighboring exhibitors can become allies rather than enemies. |
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Pay to Play
Secure Computing Corp.'s Karen Carey charges partners to staff her booth, supplementing her budget, doubling leads, and sending return on investment through the roof. |
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Let There Be Light-Emitting Diodes
Everything you need to know about LEDs, the biggest advance in trade show lighting since the bulb itself. |
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My Favorite Things
An industry veteran's list of tried-and-true must-haves from packing materials and adhesives to cleaners and polishes. |
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Follow My Lead
Nine ways to increase lead fulfillment and protect the value of your trade show program. |
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Getting Graphic
From crafting your message to crating your shipment, consider these tips and techniques to maximize the effectiveness of your exhibit graphics and minimize your expenses. |
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Ten Things I Wish I'd Known
A veteran's guide to avoiding exhibiting potholes. |
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All-Star Awards A Model Plan
Thanks to his 'little' idea, Paul Shelton saves Astec Inc. big money at CONEXPO-CON/AGG and doubles sales leads. |
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All-Star Awards Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts. |
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Exhibit Orientation
If your booth staff asks, ''what are we doing here?'', you missed the warm-up. |
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Consolidation: Putting It All Together
Despite what most exhibit managers might think, consolidations and mergers aren't synonymous with cutbacks and mercy killings. In fact, they just might be the mental shakedown you need. |
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Something Doesn't Add Up
How to audit your invoices and avoid overpaying. |
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THE DARK SIDE: True Tales of Misery, Bad Luck, Suffering, and Terror on the Trade Show Floor
Six exhibitors share their entertaining stories of hard knocks and the quick-witted solutions they created to overcome them. |
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Mind Your RFQs
How to prevent your trade show exhibit from becoming a no-show exhibit. |
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Show Selection - The Five-Step Shuffle
Does your company employ Russian roulette or realistic rationale when planning its show schedule? Skip Cox explains the fancy footwork behind his five-step method to show selection. |
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Ballpark Budgeting
Here are the stats and formulas you need to pull a budget out of thin air. |
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How I Learned to Say No and Still Kept My Job
Last-minute requests and an ever-increasing workload were crippling both me and my program. Then I set business rules and took control of my program and my life. |
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Seven Sneaky Ways Exhibit Staff Sabotages Your Booth
Everyone knows exhibit staff shouldn't talk on cell phones or read the newspaper in the booth. But there are several rarely discussed indiscretions that may be toxic to your customer relationships. |
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How to Find Lost Freight
Before you give up hope of ever seeing your exhibit again, try these 10 steps to find you missing trade show shipments. |
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International Exhibiting Guide
Exhibiting outside the United States is a lot more complicated than converting feet into meters or finding the right adapter. EXHIBITOR offers facts and tips about prominent trade show countries. |
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Trade Show Safety and Security
Tips for keeping you, your staff, and your company's property safe and secure at your next trade show. |
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Fire in Your Booth
A guide to fire regulations and fire safety in trade show facilities. |
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Zero to $200,000 in Seven Steps
How I lost my trade show budget, developed an internal marketing plan, and convinced 12 business units to contribute a total of $200,000 to fund my trade show program. |
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The Incredible Shrinking Exhibit
To defray high exhibiting costs, hot-mix asphalt facility manufacturer Astec Inc. replaced its $6-million equipment with 1/8-scale replicas at CONEXPO-CON/AGG 2005. |
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Booth-Staff Logistics
Managing details such as badges and housing for your booth staff can be frustrating and time-consuming. Here's a logistics plan to help you avoid last-minute stress. |
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How to Select a Vendor in Three Simple Steps
Pam Silver, CTSM, creates an objective vendor-selection system to choose a new, single vendor for Rockwell Collins' trade show program. |
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How to Write a Post-Show Report
A trade show isn't over until you evaluate your success and compile a comprehensive report. Here are nine sections to include. |
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The Seven Reasons Salespeople Hate to Staff Your Booth
And seven show-tested solutions to help you resolve their issues and achieve a successful exhibit. |
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How to Train Exhibit Staff
Ten topics to cover in your pre-show meeting |
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How to Compile a Trade Show Bible
Your most valuable resources on the show floor can be organized into one must-have binder. |
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Are You Covered?
How to make sure your exhibit is insured before it gets lost or damaged. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge without breaking the bank. |
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Trade Secrets
How four exhibit managers used their bartering skills to stretch their budgets, enhance their exhibits, and market their products. |
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Five Supplier Services You Pay for but Seldom Use
Your exhibit house provides a number of services it doesn't advertise from information gathering to scheduling to budget advice. Here's how to get what you're already paying for. |
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How to Create an Attendee Survey
This article will help you decide: A. How long to make your survey B. What questions to ask C. When to send your survey D. All of the above. |
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When Good Graphics Go Bad
Do you have a back-up plan in case your exhibit graphics turn up missing, damaged, or misspelled at your next show? Here are some suggestions from exhibit managers who've been there. |
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Cash for Trash
Is it time to get rid of your old exhibit? Here's how to sell, give away, or throw away your booth. |
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How to Get the Most From a Venue Inspection
Five corporate event experts share their on-site inspection secrets from customized checklists to undercover detective work. |
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Steal This Invitation
and five other ideas sure to kick-start your imagination, entice your invitees, and conjure the spirit of your event long before your guests cross the threshold. |
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Taming the Wild Portable
Need a better way to manage your portable-exhibit inventory? Here's how three exhibit managers whipped their portable programs into shape. |
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Exhibit-Storage Options
Points to consider when choosing a place to store your exhibit. |
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How to Use Research to Improve Your Event
Seven research techniques to help you enhance event content, increase attendee satisfaction, and keep exhibitors coming back for more. |
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When the Bates Motel Is Booked
Five spooktacular venues for your next event. |
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Will Your Speaker Self-Destruct?
Sexist jokes, faked videos, blatant self-promotion some speakers make you wish they'd come down with laryngitis. Here's expert advice on how to choose a speaker you won't regret. |
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10 Trade Show Disasters
How to recover when things go wrong on the trade show floor. |
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Customs, Carnets, and Conversion Formulas
Tips, formulas, and techniques for international transportation. |
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Sign Me Up
Five steps to choosing the right online event-registration system, as told by corporate event managers who survived the process without resorting to strong drink. |
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How to Create a Trade Show Timeline
A timeline that tracks show details can help you prioritize your workload, meet your deadlines, and keep your sanity. |
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The Numbers Game
How to plan an accurate trade show budget that will impress management and provide security for your trade show program and your job. |
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Tips and Formulas for AV Presentations
If you're giving a presentation to an audience of five, how big should the screen be? If you have a crowd of 500, how many microphones do you need? |
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10 Hotel-Contract Negotiation Tips
When it comes to hotel contracts, everything is negotiable, from amenities to food. Here's what experienced corporate event managers have learned about how to negotiate the best deal. |
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How to Bend the Rules
Need to break from show rules? Knowing what to ask and whom to ask can make your life easier and cheaper. |
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The Cost of Cancellation
Tekelec's Noreen Jurek creates an impact statement to help upper management decide whether or not to cancel a show. |
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How to Cut Drayage Costs
Understanding drayage rates and hidden costs can help you reduce your drayage bill. |
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Installation: The I in I&D (Part One of Two)
Avoid the perils and pitfalls of exhibit setup with this step-by-step guide. |
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Organizing Your Show Binder
How to design a binder for instant finger-tip access to all your paperwork. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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What's In Your War Room?
Learn to stop worrying and love your event with the help of a well-organized war room. |
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What Are the Rules?
An introduction to exhibiting guidelines and standards. |
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Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine |
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How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
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Last-Minute Shipping
Steps to take when you know it's late, but you still need to rein in those rush charges. |
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A Dozen Tips for Shipping Internationally
In the world of international shipping, Murphy's Law works overtime. |
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TEEM Awards
EXHIBITOR Magazine's Top Exhibit and Event Managers of 2002 |
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Choosing the Best Shows
Successful shows require successful show selection. Here's how. |
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The Greenhorn Exhibitor's Emergency Guide
Suddenly the finger of fate taps you as the company's trade show manager. What now? Here's a step-by-step guide to planning your first show. |
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Anatomy of a Trade Show Marketing Machine
The most impressive piece of engineering at ConExpo wasn't a bulldozer or a giant digger. It was the execution of an exhibiting plan. |
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Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships. |
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Working with an Ad Agency
Team up with an advertising agency to save time and focus your efforts. |
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Stress Busters
An exhibit manager's guide to stress management. |
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Think Big
How four exhibit managers solve the challenges of their large programs. |
