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This is a Test
LexisNexis' Karen Lynam creates a show-organizer interview form to gather critical show-selection data and provide insight into show managements' level of service. |
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Show Selection - The Five-Step Shuffle
Does your company employ Russian roulette or realistic rationale when planning its show schedule? Skip Cox explains the fancy footwork behind his five-step method to show selection. |
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All-Star Awards: Keeping Score
Lisette Riveira of Florida Power & Light Co. trims her show calendar by 69 percent and boosts leads from zero to 200 per show. |
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All-Star Awards: Rerouting FedEx
Camille Ellison consolidates FedEx Corp.'s trade show program and increases leads by 500 percent. |
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Five Supplier Services You Pay for but Seldom Use
Your exhibit house provides a number of services it doesn't advertise – from information gathering to scheduling to budget advice. Here's how to get what you're already paying for. |
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How to Bend the Rules
Need to break from show rules? Knowing what to ask and whom to ask can make your life easier – and cheaper. |
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Choosing the Best Shows
Successful shows require successful show selection. Here's how. |
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When Lead Counts Drop
Falling lead counts are a signal that something is wrong somewhere. The trick is to pinpoint the real culprit(s) from a world of possible causes. |
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Numbers That Illuminate
How do you gather information that will help you improve your exhibiting program instead of just keeping it alive? Start by looking at your target audience. |
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Will This Show Be Worth the Money?
Borrow this handy questionnaire from Ericsson Inc. to keep your division managers from chewing up your trade show budget. |
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Lessons Learned The Hard Way
Learn from three marketing missteps to avoid strategic mistakes. |
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Trade Shows For Rookies
Your must-have guide for understanding strategy, logistics and vendor relationships. |
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Choosing the Right Shows
Use this comprehensive selection guide to determine which shows are best for your exhibit program. |
