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Weird Science
When it comes to see-through concrete, disposable video, and LED fabric, the future is now. |
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Let There Be Light-Emitting Diodes
Everything you need to know about LEDs, the biggest advance in trade show lighting since the bulb itself. |
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Multipurpose Mailer
Thanks to an innovative personalized mailer, XMPie Inc. generates buzz, qualifies leads, and demonstrates its software before even setting foot on the show floor. |
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All-Star Awards Follow the Lead
Fast
Brad Barnes of G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time to seconds. |
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E-marketing: How to Test and Measure Your Next Campaign
Faster than a postal letter. More powerful than a banner ad. Able to leap tall organizational structures in a single bound. E-mail can accomplish it all but only if your message gets read. |
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Has Anyone Seen My Staff?
Unable to keep tabs on its 100 booth staffers, Hafele America Co. implements an electronic staff-tracking system that boosts leads and enhances customer service. |
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Paper vs. Electronic
The luddites square off against the technophiles to debate the pros and cons of paper and electronic lead systems. |
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All-Star Awards: Online Anytime
Pat Reardon takes Cisco Systems Inc.'s Networkers Conference online to attract 300 new users and add value for existing attendees |
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates an interactive exhibit that increases sales leads by 216 percent. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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The Future Is Here
Talking tags, thinking pictures, and floating heads are ready to work your booth today. |
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The 24/7 Virtual Trade Show
Web-based services extend the experience of physical trade shows, making sure the show never ends. |
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Boost Your Booth Traffic Electronically
Use the Internet to draw pre-qualified crowds at your next show. |
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Web-Based Staff Training
Use the Web to train geographically dispersed staffers. |
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Laptop Life-Support
Preventive measures and on-the-road solutions to protect your technology tether. |
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Interactive Integrated Marketing
Take your Web events pages to the next level. |
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Mission Possible
Integrate Web-based promotional strategies into your next campaign. |
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Intel's Integrated Assault
Events pages are invaluable in creating a buzz before and after the show. |
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Virtual Shows: Definitions and Trends
Answers to the four most frequently asked questions about online trade shows. |
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Web-Based Promotion Strategies
How Muse Technologies uses the Web as the "ultimate branding tool." |
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21 Trends for the 21st Century
What's in store for 21st century trade show marketers? EXHIBITOR offers 21 predictions. |
